Brand Story Through Portrait
Within advertising and public relations, I am most excited by opportunities that leverage brand platforms to spark curiosity and inspire connection. Select documentary-driven brand stories are included below.
Click for audio + expanded view.
These nine videos profile high school students as they confront their futures and the burdens that come with balancing dreams alongside societal expectations. Created to support ECMC's Question the Quo initiative, these live on the non-profit's website, social media channels, in presentations, featured at 2024 SXSW's EDU Conference. The first video is a compilation/teaser.
Agency: Carmichael Lynch Relate
Client: ECMC
Role: Creative + Video Director, Primary Videographer, Editor
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These two photo series are samples from a larger campaign, living within branded "Live to the Full - 66 Stories" client social posts.
Series 1 Post Copy:
Leta Andrews coached high school women’s basketball for 52 years and amassed over 1,400 wins in her career – more than any other basketball coach at any level in history. But behind the statistics is her true legacy... [leading] generations of young women as both coach and teacher, and was an advocate for women’s rights in the fight for passing Title IX. Basketball legend and even better human being.
Series 2 Post Copy:
Vera Vasiley creates handmade, high quality western wear for some of the most famous stars in the country music scene. After immigrating to Texas in her 20s, she adopted the culture and lifestyle, and despite her high profile clientele, never gets nervous because in her mind, “[she’s] always the most famous person in the room.”
Agency: Carmichael Lynch
Client: Phillips 66
Role: Photographer
Hover and click videos in slide for more info +
audio + expanded view.
These samples reflect my human-forward, authentic approach to brand videos.
Click for audio + expanded view.
Subaru’s 2022 BRZ global reveal video rose to #21 on YouTube’s daily trending list with 120k+ views in under 12hours. I'm sharing an excerpt, here.
Agency: Carmichael Lynch in collaboration with DriveThru
Client: Subaru
Role: Editor, motion designer
This pitch piece played a significant role in securing Petsmart as a Carmichael Lynch Relate client.
Agency: Carmichael Lynch Relate
Client: Petsmart
Role: Creative Lead, Editor, Animator/Illustrator
This street photography/documentation series captures Carmichael Lynch design work for Bush's Beans among crowds, surrounding the MN State Fair Grounds.
Agency: Carmichael Lynch
Client: Carmichael Lynch + Bush's Beans
Role: Photographer
