Brand Story Through Portrait
Within advertising and public relations, I am most excited by opportunities that leverage brand platforms to spark curiosity and build connection. Select documentary-driven brand stories are included below.
These two visual series live within branded "Live to the Full - 66 Stories" social posts across client media channels.
Series 1:
Leta Andrews coached high school women’s basketball for 52 years and amassed over 1,400 wins in her career – more than any other basketball coach at any level in history. But behind the statistics is her true legacy... [leading] generations of young women as both coach and teacher, and was an advocate for women’s rights in the fight for passing Title IX. Basketball legend and even better human being.
Series 2:
Vera Vasiley creates handmade, high quality western wear for some of the most famous stars in the country music scene. After immigrating to Texas in her 20s, she adopted the culture and lifestyle, and despite her high profile clientele, never gets nervous because in her mind, “[she’s] always the most famous person in the room.”
Agency: Carmichael Lynch Relate
Client: Phillips 66
Role: Photographer
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These nine videos profile high school students as they confront their futures and the burdens that come with balancing dreams with societal expectations. Created to support ECMC's Question the Quo initiative, these live on the non-profit's website, social media, in presentations and played at 2024 SXSW's EDU Conference. The first video is a compilation/teaser.
Agency: Carmichael Lynch Relate
Client: ECMC
Role: Creative + Video Director, Primary Videographer, Editor
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audio + expanded view.
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