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The Kitagawa School

 

Fiber Art Now asked artist Amy Usdin to take over their digital and social accounts for a weekend. These three videos introduce Usdin to the platform's robust online community.

Role Creative Director, Videographer, Editor

Fiber Art Now x Amy Usdin

 

Fiber Art Now asked artist Amy Usdin to take over their digital and social accounts for a weekend. These three videos introduce Usdin to the platform's robust online community.

Role Creative Director, Videographer, Editor

ECMC

These nine videos profile high school students as they confront their futures and the burdens that come with balancing their dreams and societal expectations. Created to support ECMC's Question the Quo initiative, these live on the non-profit's website, social media, in presentations and will play at 2024 SXSW's EDU Conference. The first video is a compilation/teaser.

Awarded Bronze in the Corporate Social Responsibility Campaign Category; The Show Minneapolis

Role Creative Director, Videographer, Editor

Click for expanded view.

These two photo series are samples from a larger campaign, living within branded "Live to the Full - 66 Stories" client social posts.

Series 1 Post Copy:

 

Leta Andrews coached high school women’s basketball for 52 years and amassed over 1,400 wins in her career – more than any other basketball coach at any level in history. But behind the statistics is her true legacy... [leading] generations of young women as both coach and teacher, and was an advocate for women’s rights in the fight for passing Title IX. Basketball legend and even better human being.

 

 

 

 

 

 

 

 

 

 

 

 

Series 2 Post Copy:

 

Vera Vasiley creates handmade, high quality western wear for some of the most famous stars in the country music scene. After immigrating to Texas in her 20s, she adopted the culture and lifestyle, and despite her high profile clientele, never gets nervous because in her mind, “[she’s] always the most famous person in the room.”

Agency: Carmichael Lynch
Client: Phillips 66

Role: Photographer

This street photography/documentation series captures Carmichael Lynch design work for Bush's Beans among crowds surrounding the MN State Fair Grounds.

Agency: Carmichael Lynch
Client: Carmichael Lynch + Bush's Beans

Role: Photographer

Social Impact

Across brand and PR platforms, I've enjoyed opportunities to engage with socially responsible campaigns, celebrating brands that use their platforms for good.

Garden of Life Goes Carbon Neutral

Awarded Gold in the Corporate Social Responsibility Film, Video & Sound Category; The Show Minneapolis

Docu-Driven

 

 I specialize in the intersection between storytelling, documentary and brand narratives, with social, web, and PR work samples below. Click videos for more info.

Of these Samples, Subaru's BRZ Global Reveal edit

Rose to #21 on YouTube’s daily trending list with 120k+ views in under 12 hours.

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